How to optimize your profile for passive growth

Not many people know this but you can get your Instagram account to grow passively with relatively little work.

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“With a few tweaks you can get your profile to slowly gain followers on autopilot or if you combine it with active growth methods it can supercharge your growth.”

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There are 3 main elements to an account and these can all be optimized to make your profile seem professional and make you look like an expert in your field.  Your username, bio and display picture can all make a huge difference in the way Instagram presents your account to the world and how it is perceived by others.


When it comes to your username its best to keep it plain and simple, for example, SprytApp, OneYearNoBeer or Unboundly. In the first example, you can see the company name Spryt and they’ve combined it with what they actually offer, an app. OneYearNoBeer has gone a different way and used a tagline to help convey what their profile is about before you’ve even had a chance to look at their content. Unboundly may not instantly jump out at you or even make it clear what their profile is about but they have used their company name which makes it easy for them to be found online and provides consistency across their social media channels.

As you can see from the above examples simplicity is key. When making your username or if you decide to change it, it’s best to avoid hyphens, underscores, full stops and numbers, or a combination of the four. Other, more basic things to avoid are long strings of recurring letters and using current trend words. When it comes to notifications, does your username make them want to click through to your profile? If the answer is yes and it avoids all of the common mistakes above then you have found yourself a successful username!


There are three different ways to do your bio based on whether you are a personal brand/persona, a small local business or a large brand but there are elements that will stay the same for all three.

Your bio is made up of four parts, your name, your bio, a website link and if you have a business profile, you can do all of the previous parts as well as having the ability to add a category.

Your name appears in bold and this is indexed by the Instagram search engine, along with the username. This can be used to give yourself better reach through Instagram search without having to overthink or overcomplicate your username. For business use, the name section is best utilized to place any important keywords such as product names or brand names which will further increase your reach.

If you are a persona or using Instagram as part of your personal branding you can use your name and then add your title afterwards for example:

Bob Jefferies – Business Coach

Jessica Lovejoy – Influencer + Beauty Blogger

Terry Speaker – Entrepreneur

Using this method, you’ll appear in the search if people are looking for based on your name or if they are looking for a business coach, influencer, etc. If you have a long name you might want to shorten it to fit in as many keywords so you don’t lose out on reach.

As a small local business, it can also help to use your location as well as what you offer, for example, NYC’s #1 Dance Studio or San Diego Women’s Bootcamp. This allows your local target market to find you in the same way they would find your website through google.

If you’re a global business, a household name or if you have a large niche following you can use bigger keywords based on what you do. If you had a large fitness account you could put Gym Workouts in the name section or if you had a dessert account you could put Dessert Recipes. This means you’ll appear in common, everyday searches and pick up more followers but this is only possible with a large account or a big brand.

Display Picture

When it comes to a display picture it will depend on whether you are a personal brand/persona, a small local business or a large brand.

A personal account display picture should be a clear image of yourself and if you’re using it as a personal brand you should try and include a product or the service you offer. If you were a fitness influencer you could have a clear picture of yourself but take it at the gym or have someone else take some while you go through your routine and then choose your favourite. If you were a chef you could have a picture of yourself plating up or in the kitchen.

As a local brick and mortar shop, you would want to put your shopfront with yourself and some of your products as your display picture. This helps to tie together what your shop looks like, what you look like when they enter the shop and what products they can expect to find. This will help to build brand association and they will associate all three parts of the image with your brand even if they see similar storefronts in other small towns.

As a large brand, you’ll want your logo as your display picture as this will make it clear that the account belongs to the brand and it’s the official account of the brand. It also helps to build the association between the brand, the logo and the content you put out.


Now it’s time to decide what and who you’re representing on Instagram, are you a personal brand, local shop or a big brand name. By making these small simple changes which will take less than 20 minutes you can passively start to grow followers and if you combine it with other active growth methods, such as power likes, engagement pods and follow/unfollow you can really see the difference it makes.

Be sure to check out our pricing for organic and authentic Instagram growth and be sure to join our free Influencer Group.

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7 Instagram Features you need to know about…

Going all-in on Instagram as a main marketing channel right now would almost certainly be a smart move.. In fact, the Influencer Swap Team believe that this is the biggest opportunity in marketing right now.

We’ve ditched Twitter & Snapchat to put everything into Instagram for the rest of 2017, and will always double down where we think the biggest future opportunities are in business.

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So far we’ve managed to get 10x more data on Insta performance than ever before, and we’re already offering a significantly better all-round service, with big focus on quality and retention + rapid audience growth.

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We’ve freed up some time to run a few fun experiments and will be reporting back here on the results …

Insta made some major changes recently to ‘help’ businesses & influencers get more value from their platform, & they’re coming down hard on automation, + continuing to encourage usage of stories.

So here are 7 points worth noting:

1. Brands can now limit who tags them

(takes away the ability to piggy-back big brands) + helps brands track influencer campaigns more effectively.

2. Brands can now view metrics directly from

Influencer posts. Improved transparency, rewarding the most influential accounts and punishing the fakes.

3. Polls and extra hashtag functions in stories

Insta pushing more engagement in stories – they will continue to reward those who are regularly using their new Snapchat-esque features. Stories, stories, stories <<<

4. Rate limits on likes

From Sept 21st auto-likes got killed off in a big way. Thousands of accounts could no longer send mass likes on auto-pilot, and it’s had Growth hackers searching for new ‘optimal’ settings.

5. Monitor Engagement via Facebook

You can now check & respond to Instagram engagement through your correlating Facebook profiles and Pages, further tying the two platforms and their users to each-other.

6. Threaded comments

You’ll notice your followers can now have more direct conversions with each-other (and with you). Try to reply to all of your comments directly. Also, an extra tip is to try to like and reply to comment from your previous post just before you make your next post – That way you’ll get extra engagement!

7. IG for Desktop

Probably the biggest update, will give considerably traffic to stories. If you’re serious about Instagram and not using stories every day then it’s time to rethink. Stories are now available on desktop, so for all those people browsing Instagram at work on their lunch-breaks, they’ll probably be watching your stories just as much as your news-feed. This is a big change because stories are harder to schedule and automate. We’re thinking about launching story pods.

So, what do you think?

Instagram is changing fast… the ones who adapt to these changes quickly will benefit the most. Many of the old techniques will still work just fine, but a major point to take from all of this is, more than ever:

‘👑 Content is king 👑’

You can sign up for Influencer Swap’s growth service or free engagement group here: