Why you should use Instagram for your business

In the Instagram business world, creative content is the winning formula. In the last few years, Instagram has created a global photographic phenomenon; accentuating and forever expanding a company’s marketing schemes.

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“Instagram for business is a social platform that becomes a powerful tool for a company to communicate. Without the need of explosive copy-writing, it’s as simple as taking a picture.”

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Sharing images has changed our lives: evoking empowerment, motivation and inspiration for users. Instagram for business has shifted the playing field in social selling; as now their has been a dramatic change in how we interact with brands.

Using Instagram for Business is a Good Thing

It’s easy to see why using Instagram for business is a commendable thing. The platform has a global community of 800,000 million users and has access to user’s interests. This is particularly useful as you can easily find potential customers through hashtag strategies or advertisements.

Corporations who use Instagram can gain some potential custom just by taking part. The platform activates people to share almost everything; especially brand affiliation, just by taking a photo.

Instagram for business has given individuals their own digital adverting space in the form of an account. Now, the business’ brand has more opportunities to slide into the communities through influencers and marketing. Instagram also offers user-generated content or the use of advertisements; which, is an advantage to any business.

Instagram Story Success

Things have gotten interesting since Instagram introduced ‘Instagram Stories’ to their app. Users can now upload short posts to their feed; which last 24 hours. For business accounts, it’s another efficient way to promote websites and other links for their followers to interact with. Since Instagram stories were introduced, there is now an average of 250 million views per daily user.

How to Capitalise using Instagram

There are now more ways than one to capitalise on Instagram. On particular industry that has embraced Instagram is the hospitality sector. How many times have you been to a restaurant? We see people sharing pictures of their dining experiences to the world constantly. Posting this content, using generalised hashtags and adding in your location has now become a standard procedure when dining out.

Capitalisation occurs when the customer takes their own photo of a branded dish and shares it with friends, family and followers. That’s what you call free marketing at it’s best! This is a social influence in it’s purest form; it’s not just direct marketing that effects different people from connecting.

The effect this platform has on people has increased our hunter sensibilities. We now seek to capture every moment with the intentions of sharing to the world. These hunters have given us new restaurants to visit and new food to try.

There are over 70% of brands that are using Instagram. This allows their business to create experiences, share company insights, show behind the scenes, share new product launches and show the company’s culture.

So Why Instagram?

Back in March 2017, there was over 120 million Instagram users who: visited a website, got directions, called and emailed business’; just to learn about their brand based on advertising on Instagram alone. Another 60% of users said that ‘they have learnt more about a product of service just by using Instagram.’ Users aren’t just browsing pictures and reading quotes; they are on the look out for business products. They want to buy on their phones as the world is now buying socially more than ever before.

As we know Instagram’s growth is going from strength to strength. This social platform delivers the most engagement than any other social platform. To aid the engagement, they have added features to make you grow too. Instagram has the ability to switch between personal profiles and business profiles.

Using a business profile gives you the opportunity to see the real workings of your Instagram account. Instagram has equipped business profiles with an analytical dashboard where you can view insights for your account. You are now able to see how well your posts are performing; from how many likes each post receives to how much impression and engagement the account gains.

Instagram has more than 800,000 million active users, 250 million story views and 120 million users searching for brands. This is why Instagram is for business.

Be sure to check out our pricing for organic and authentic Instagram growth and be sure to join our free Influencer Group.

We’re on Instagram! @influencerswap



How to post better photos and make your feed awesome

How to post better photos and make your feed awesome

Wondering what to post? Want your photos to boost your following? On a platform based primarily on images you can bet visuals mean a lot. Although that doesn’t mean you can only post if you have pictures of 1000 beaches, 60 plates of expensive tiny meals and a bikini body. You need to engage people, catch attention and stick to your brand.
You need to post better pictures.

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“On Instagram hashtags are King but CONTENT is Queen”

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Improving your shots

To stand out you need to make sure your content looks good, This means having the right proportions on images, good quality and if something is a focus make it central. I’ve put together some tips I find most useful to make your feed look aesthetically pleasing and interest more people.

  1. If you’re taking pictures on your phone use Instagram’s camera to line it up in the usual square dimensions to see how it’ll look on your
  2. Increase your Exposure, Contrast & Sharpness, This will make images cleaner, brighter and generally more appealing.
  3. Add a little fade around the focus on the picture, this will bring the photo together for that instant wow.
  4. If you can use natural lighting, do it! As awkward as it can be to get a shot just right, artificial lights will tint the colours of your image.
  5. Turn on the grid feature. Use the feature to line up all the elements as perfectly as possible.
  6. Bright pictures always look better so if you’re taking pictures of a model use clothing and backgrounds to brighten up the picture or juxtapose a dark setting.
  7. Use shadows and darkness too! Silhouettes make awesome features in pictures.

What do I post?

If you know how to post better photos you need to know what to take pictures of, I’ve put together some ideas of what to post as an Influencer or Business to get you started.

Yourself- Wearing an outfit you love? Post it! Feeling confident? Share a selfie! People love positivity so if you’re feeling good someone else will love to see that!

Food- If you go out for dinner make the most out of it! look for a wooden table as a backdrop or a clear surface to maintain focus.

Things you like- Suggest to your follows if you find a really good camera, App, shop or similar! Posting like this can lead to brands sponsoring you to post their products too if you develop enough of a following and exposure.

Landscapes or your travels- Travel pictures makeup over 30% of Instagram, it’s undeniable that people love looking at holiday destinations and day dreaming or planning, your images could fuel someone’s adventure!

Behind the scenes- What’s going on in the office? Giving your customers an insight to your business makes you more approachable and interesting!

Your product in use- Remember if someone is following an account for Teddy bears they probably want to see some Teddy bears. Don’t get carried away with becoming approachable and forget your product.

Staff profiles- Show your followers the faces of your brand, it helps, again, make your brand look approachable and real but also shows you to be more of a community.

Animals- Everyone on Instagram loves animals. If your office allows pets, take a few pictures for a “Pet takeover” it’s fun and engaging especially in a multiple post story or adventure showing the pet’s day at work!

So get on it! Tag us in your better posts @influencerswap and follow us to join our free group.

Grow your Instagram with us!