The Instagram Do’s and Don’ts

Let’s start with the most important Instagram practice; consistency. Ensuring that your posts are vertical is essential. Utilizing the square format of Instagram is a good way to beautiful display your content. The content, colours and ultimately your account’s theme all apply when keeping to a specific subject.

[separator style_type=”none” top_margin=”5″ bottom_margin=”” sep_color=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” class=”” id=””]

“Doing things the right way isn’t always apparent with social media; you learn what works and what doesn’t along the way.”

[separator style_type=”none” top_margin=”20″ bottom_margin=”” sep_color=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” class=”” id=””]

Before pushing your content out into the Instagram word, do a last minute check to make sure everything is how you intend it to be. Remember perfection is a state of mine, in reality it’s in the eye of the beholder; just make it presentable.

When you’re growing Instagram accounts, your posting needs to be as least 2-3 times a day. Although this all depends on the type of account you’re growing and your niches; you don’t ever want to be spamming followers.

Don’t just post for the sake of posting. Quality is just as important and vital than quality. When content receives likes, the best thing to do is interact, like back and comment. This allows you to get to know your audience and understand their needs as a follower. Use comments to ask questions; this encourages your followers to engage and not just scroll past your content.

The ultimate must do!

Use hashtags at all times; at least 20 or up to 30 if you want.Find them, research and test them out with your content. You want to be able to rank for the tags you choose. The use of hashtags will increase your reach and engagement by 12%.

A good rule of think is to keep engagement up. When you’re making a regular post, be sure to upload it to your Instagram story. This will bring attention to your account, giving your avatar a nice glowing circle. Letting users know you have active content is another way to potentially grab more engagement.

Another good practice is to learn optimal posting times for your account. This will help you see when your following is more active on Instagram. Having an active following engagement with your post will increase your ranking on the algorithm.

The most important think to do is keep it up and don’t give up. Instagram can be very discouraging if the results are not pouring in straight away. Patience is a virtue; always play the long game. Just test and test again, be experimental and see what works and what doesn’t work for you.

So, let’s go through some Instagram do’s and dont’s

First thing’s first when growing your account; don’t set it to private if you want followers. The chances of people requesting to follow you is highly unlikely without any content to show for it.

Because you want your content to be seen, hashtags are good to gain some new engagement. However, don’t abuse the same ones over and over again. Think about what you are going to post and use tags related to the subject.

Powerful DSLR cameras aren’t always essential when trying to take a good quality photo. All you really need is a decent smartphone and something good to post about. Taking pictures has to be horizontal only otherwise it just looks messy and amateurish. Borders, patterns and colours are also a nice addition when edited your photos; however, it may look good at times but can be hard on your followers eyes if every post follows the same editing process.

Never post different angles of the same picture. One is enough, unless it’s for product shots. When an account has multiple posts of almost the same picture; it can look untidy and boring. Plan and space out your posts for a more professional look.

Everyone likes a good filter!

When it comes to Instagram filters, everyone likes editing and enhancing their posts. However; overusing filters and abusing them can make your posts look very tacky. Not only this; some people are unaware of how over-edited their pictures can look. Some tend to stack so many filters onto one image that you can no longer see what the picture is. Use filters with caution; sometimes an image looks just as good natural.

This big golden rule

It doesn’t matter how good it makes your account look; don’t buy followers or likes. The followers are never going to interact with your content and it’s easy to tell whether or not an account as bought followers; it just looks fake.

They usually have a large following of 50k; however, only seem to get 50 likes per photo. Growing your account is about putting in some self work; likes and followers are Instagram commodities in the social media stratosphere.

You want to keep your account as authentic as possible. Think of it like this; you wouldn’t want to accept paper that looks like money because you couldn’t spend it. Think about this whenever buying followers or likes cross your mind.

You could take the money used to buy fake followers and get genuine shout outs which would benefit you more than knock of followers. Overall, it will only hurt your account; draining your engagement and eventually being ignored by the algorithm.

Here they are again:

The Do’s

  • Do post regularly
  • Do use hashtags
  • Do ask questions in the comments
  • Do like follower’s posts
  • Do post on Instagram stories straight after a regular post
  • Do learn you account’s optimal posting
  • Do have patience
  • Do long haul thinking
  • Do horizontal posts/pictures

The Don’ts

  • Don’t set your account as private
  • Don’t spam in the comments
  • Don’t buy followers
  • Don’t buy likes
  • Don’t post too much
  • Don’t overuse the same hashtags

Be sure to check out our pricing for organic and authentic Instagram growth and be sure to join our free Influencer Group.

We’re on Instagram! @influencerswap


How to post better photos and make your feed awesome

How to post better photos and make your feed awesome

Wondering what to post? Want your photos to boost your following? On a platform based primarily on images you can bet visuals mean a lot. Although that doesn’t mean you can only post if you have pictures of 1000 beaches, 60 plates of expensive tiny meals and a bikini body. You need to engage people, catch attention and stick to your brand.
You need to post better pictures.

[separator style_type=”none” top_margin=”5″ bottom_margin=”” sep_color=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” class=”” id=””]

“On Instagram hashtags are King but CONTENT is Queen”

[separator style_type=”none” top_margin=”20″ bottom_margin=”” sep_color=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” class=”” id=””]

Improving your shots

To stand out you need to make sure your content looks good, This means having the right proportions on images, good quality and if something is a focus make it central. I’ve put together some tips I find most useful to make your feed look aesthetically pleasing and interest more people.

  1. If you’re taking pictures on your phone use Instagram’s camera to line it up in the usual square dimensions to see how it’ll look on your
  2. Increase your Exposure, Contrast & Sharpness, This will make images cleaner, brighter and generally more appealing.
  3. Add a little fade around the focus on the picture, this will bring the photo together for that instant wow.
  4. If you can use natural lighting, do it! As awkward as it can be to get a shot just right, artificial lights will tint the colours of your image.
  5. Turn on the grid feature. Use the feature to line up all the elements as perfectly as possible.
  6. Bright pictures always look better so if you’re taking pictures of a model use clothing and backgrounds to brighten up the picture or juxtapose a dark setting.
  7. Use shadows and darkness too! Silhouettes make awesome features in pictures.

What do I post?

If you know how to post better photos you need to know what to take pictures of, I’ve put together some ideas of what to post as an Influencer or Business to get you started.

Yourself- Wearing an outfit you love? Post it! Feeling confident? Share a selfie! People love positivity so if you’re feeling good someone else will love to see that!

Food- If you go out for dinner make the most out of it! look for a wooden table as a backdrop or a clear surface to maintain focus.

Things you like- Suggest to your follows if you find a really good camera, App, shop or similar! Posting like this can lead to brands sponsoring you to post their products too if you develop enough of a following and exposure.

Landscapes or your travels- Travel pictures makeup over 30% of Instagram, it’s undeniable that people love looking at holiday destinations and day dreaming or planning, your images could fuel someone’s adventure!

Behind the scenes- What’s going on in the office? Giving your customers an insight to your business makes you more approachable and interesting!

Your product in use- Remember if someone is following an account for Teddy bears they probably want to see some Teddy bears. Don’t get carried away with becoming approachable and forget your product.

Staff profiles- Show your followers the faces of your brand, it helps, again, make your brand look approachable and real but also shows you to be more of a community.

Animals- Everyone on Instagram loves animals. If your office allows pets, take a few pictures for a “Pet takeover” it’s fun and engaging especially in a multiple post story or adventure showing the pet’s day at work!

So get on it! Tag us in your better posts @influencerswap and follow us to join our free group.

Grow your Instagram with us!