The Instagram Do’s and Don’ts

Let’s start with the most important Instagram practice; consistency. Ensuring that your posts are vertical is essential. Utilizing the square format of Instagram is a good way to beautiful display your content. The content, colours and ultimately your account’s theme all apply when keeping to a specific subject.

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“Doing things the right way isn’t always apparent with social media; you learn what works and what doesn’t along the way.”

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Before pushing your content out into the Instagram word, do a last minute check to make sure everything is how you intend it to be. Remember perfection is a state of mine, in reality it’s in the eye of the beholder; just make it presentable.

When you’re growing Instagram accounts, your posting needs to be as least 2-3 times a day. Although this all depends on the type of account you’re growing and your niches; you don’t ever want to be spamming followers.

Don’t just post for the sake of posting. Quality is just as important and vital than quality. When content receives likes, the best thing to do is interact, like back and comment. This allows you to get to know your audience and understand their needs as a follower. Use comments to ask questions; this encourages your followers to engage and not just scroll past your content.

The ultimate must do!

Use hashtags at all times; at least 20 or up to 30 if you want.Find them, research and test them out with your content. You want to be able to rank for the tags you choose. The use of hashtags will increase your reach and engagement by 12%.

A good rule of think is to keep engagement up. When you’re making a regular post, be sure to upload it to your Instagram story. This will bring attention to your account, giving your avatar a nice glowing circle. Letting users know you have active content is another way to potentially grab more engagement.

Another good practice is to learn optimal posting times for your account. This will help you see when your following is more active on Instagram. Having an active following engagement with your post will increase your ranking on the algorithm.

The most important think to do is keep it up and don’t give up. Instagram can be very discouraging if the results are not pouring in straight away. Patience is a virtue; always play the long game. Just test and test again, be experimental and see what works and what doesn’t work for you.

So, let’s go through some Instagram do’s and dont’s

First thing’s first when growing your account; don’t set it to private if you want followers. The chances of people requesting to follow you is highly unlikely without any content to show for it.

Because you want your content to be seen, hashtags are good to gain some new engagement. However, don’t abuse the same ones over and over again. Think about what you are going to post and use tags related to the subject.

Powerful DSLR cameras aren’t always essential when trying to take a good quality photo. All you really need is a decent smartphone and something good to post about. Taking pictures has to be horizontal only otherwise it just looks messy and amateurish. Borders, patterns and colours are also a nice addition when edited your photos; however, it may look good at times but can be hard on your followers eyes if every post follows the same editing process.

Never post different angles of the same picture. One is enough, unless it’s for product shots. When an account has multiple posts of almost the same picture; it can look untidy and boring. Plan and space out your posts for a more professional look.

Everyone likes a good filter!

When it comes to Instagram filters, everyone likes editing and enhancing their posts. However; overusing filters and abusing them can make your posts look very tacky. Not only this; some people are unaware of how over-edited their pictures can look. Some tend to stack so many filters onto one image that you can no longer see what the picture is. Use filters with caution; sometimes an image looks just as good natural.

This big golden rule

It doesn’t matter how good it makes your account look; don’t buy followers or likes. The followers are never going to interact with your content and it’s easy to tell whether or not an account as bought followers; it just looks fake.

They usually have a large following of 50k; however, only seem to get 50 likes per photo. Growing your account is about putting in some self work; likes and followers are Instagram commodities in the social media stratosphere.

You want to keep your account as authentic as possible. Think of it like this; you wouldn’t want to accept paper that looks like money because you couldn’t spend it. Think about this whenever buying followers or likes cross your mind.

You could take the money used to buy fake followers and get genuine shout outs which would benefit you more than knock of followers. Overall, it will only hurt your account; draining your engagement and eventually being ignored by the algorithm.

Here they are again:

The Do’s

  • Do post regularly
  • Do use hashtags
  • Do ask questions in the comments
  • Do like follower’s posts
  • Do post on Instagram stories straight after a regular post
  • Do learn you account’s optimal posting
  • Do have patience
  • Do long haul thinking
  • Do horizontal posts/pictures

The Don’ts

  • Don’t set your account as private
  • Don’t spam in the comments
  • Don’t buy followers
  • Don’t buy likes
  • Don’t post too much
  • Don’t overuse the same hashtags

Be sure to check out our pricing for organic and authentic Instagram growth and be sure to join our free Influencer Group.

We’re on Instagram! @influencerswap


7 Instagram Features you need to know about…

Going all-in on Instagram as a main marketing channel right now would almost certainly be a smart move.. In fact, the Influencer Swap Team believe that this is the biggest opportunity in marketing right now.

We’ve ditched Twitter & Snapchat to put everything into Instagram for the rest of 2017, and will always double down where we think the biggest future opportunities are in business.

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So far we’ve managed to get 10x more data on Insta performance than ever before, and we’re already offering a significantly better all-round service, with big focus on quality and retention + rapid audience growth.

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We’ve freed up some time to run a few fun experiments and will be reporting back here on the results …

Insta made some major changes recently to ‘help’ businesses & influencers get more value from their platform, & they’re coming down hard on automation, + continuing to encourage usage of stories.

So here are 7 points worth noting:

1. Brands can now limit who tags them

(takes away the ability to piggy-back big brands) + helps brands track influencer campaigns more effectively.

2. Brands can now view metrics directly from

Influencer posts. Improved transparency, rewarding the most influential accounts and punishing the fakes.

3. Polls and extra hashtag functions in stories

Insta pushing more engagement in stories – they will continue to reward those who are regularly using their new Snapchat-esque features. Stories, stories, stories <<<

4. Rate limits on likes

From Sept 21st auto-likes got killed off in a big way. Thousands of accounts could no longer send mass likes on auto-pilot, and it’s had Growth hackers searching for new ‘optimal’ settings.

5. Monitor Engagement via Facebook

You can now check & respond to Instagram engagement through your correlating Facebook profiles and Pages, further tying the two platforms and their users to each-other.

6. Threaded comments

You’ll notice your followers can now have more direct conversions with each-other (and with you). Try to reply to all of your comments directly. Also, an extra tip is to try to like and reply to comment from your previous post just before you make your next post – That way you’ll get extra engagement!

7. IG for Desktop

Probably the biggest update, will give considerably traffic to stories. If you’re serious about Instagram and not using stories every day then it’s time to rethink. Stories are now available on desktop, so for all those people browsing Instagram at work on their lunch-breaks, they’ll probably be watching your stories just as much as your news-feed. This is a big change because stories are harder to schedule and automate. We’re thinking about launching story pods.

So, what do you think?

Instagram is changing fast… the ones who adapt to these changes quickly will benefit the most. Many of the old techniques will still work just fine, but a major point to take from all of this is, more than ever:

‘👑 Content is king 👑’

You can sign up for Influencer Swap’s growth service or free engagement group here: