Instagram DM’s – Where The Sales Happen

Do you use Instagram for network marketing? 

Instagram can be a great channel to sell more of your products, however we’ve been getting a lot of messages from influencers who are struggling to see the returns they were hoping for…

So we’re going to answer some of the most frequently asked questions we get, plus some strategies on how to get your network marketing business poppin. 

One of the number one problems influencers face is coming across as spammy or cringe worthy every time they post – so let’s focus on ways to bring about success by growing your network and your team so you can maximise sales.

A Network of Relationships 

As the old mantra goes – ‘your network is your net worth’ and when it comes to network marketing it couldn’t be more true. 

So what’s the best way to build a network and grow your community on Instagram? 

Start conversations. 

Dedicate some time in your schedule for when you are purely going to reply to Stories or comment on posts or respond to any Direct Messages you get. 

DMs are where the sales will happen for you. 

There are 6 types of DMs you could try sending…

Text based – simple sales copy and can be powerful and effective (just think of it as texting someone). 

Pictures – send a photo from your camera roll or snap an entirely new photo.  

Videos – try filming directly from your message thread or upload from your camera roll (remember the videos can be only 15 seconds max). 

Video Chat – arrange a video call the same way you might FaceTime someone. 

Group Chat – perfect for bringing a group of multiple people together. 

Voice Notes – quick, effective and great if you like talking. 

So what does this outreach help you with: 

  • Awareness – head to the explore page and look for stories where people might be interested in your product and start a DM with them so they can discover your offering. 
  • Leads – DM the people commenting on your posts so further interactions can be made. You could also try using fun polls in your stories – anyone who engages with your poll can then be contacted via DM. 
  • Sales – send an unlimited number of links with DMs (just simply create the appropriate link and tap send to start a conversation). 
  • Brand Loyalty – use DMs to offer private customer support that is both helpful enough to peak their interest in your product. You could also add people to your ‘Close Friends’ list and only share exclusive content with them to personalise your connection with select audience members. 
  • Connections – create group threads with other influencers in your industry so you can network and generate brand partnerships to further each others’ success. 


When it comes to branding in the realm of network marketing you want to find a happy medium between a personal brand and a product based brand – where it should be clear that the product is enhancing your daily lifestyle. 

People often get confused about which target market they should go after – why? Because they are selling both the products and the business opportunity – does that mean you have two target markets? 

Put simply, no. The business opportunity will also appeal to the customer who is passionate about the product you’re selling – it’s important to remember that people could be interested in both options you’re selling which means there’s even more profit for the taking! 


So what if the entire world can benefit from your product or business opportunity? Niching almost seems like an impossible task… 

But the truth is that not everyone is interested (despite what you may think!). 

Try to identify what your average audience member looks like and hone in on what interests them about your product – then you can expand your offering to the business opportunity to an audience which is already interested in your product. 

Another brand tip is to ensure your bio is super clear and to the point. Your bio is the first thing your audience sees when they land on your profile – so what can you put in your bio to generate more leads for your business? 

Already written a bio? Well there’s nothing stopping you from refreshing your bio text and refining that all important brand message. 

  • With a limited amount of text available you must speak directly to your ideal follower – this requires you to be succinct and specific. 
  • Make sure your bio answers these questions: who you help and how? Anything extra is fluff!
  • Build authority – explain what makes you the best choice to solve their problem. 
  • Identify what differentiates you from your competitors and provide precise stats to backup your claims. 
  • Ask your customers how they see you and use their feedback to improve and iterate your offering accordingly. 
  • Provide a call to action which encourages people to click on your bio link (this could be a discount code or a link to a free ebook for instance). 

If you’re struggling try these templates for some inspiration 🙂 


Posting cheesy pictures of you holding your product with a big smile probably won’t get you the kind of sales you’re looking for, in fact we’d be surprised if you get many sales at all. 

If you’re looking for content inspo the first thing you should do is follow the top influencers in your niche who sell similar products and monitor how they generate their content. 

Head to your fave influencers profile and turn on notifications for their posts so you can really get a feel for how often they post and what kind of content they’re creating – you’ll quickly see a pattern developing which you can then emulate for your own profile. 

The content that pops on Instagram includes these core elements – it’s inspirational, educational and down right entertaining – if you get this right that’s half the job folks!

What to Post on Instagram

Videos attract the most user attention and usually outperform images posted to the feed. 

However the algorithm doesn’t favour videos over images – it’s simply that videos are more stimulating and hold people’s attention for longer. 

So what does it take to rack up those views? Well if someone plays your video for exactly 3 seconds then you’ve got yourself a view – and that’s a certified Instagram verified fact my friend. 

Also, videos also take up four times more space in the explore feed which is some pretty serious virtual real estate in the world of Instagram. 

So now we know videos are kind on the ‘gram – what’s the best way to make them you might be wondering? We’ve compiled a list of apps that will help you create sizzling video content for your followers… 

Best Video Making Apps For Instagram 

Check out these apps to make your video content pop on Instagram…


Nifty video editor and slideshow maker with the ability to add slick transitions, music effects, voice overs, animation stickers and text. 


Create stunning stories with their array of simple to use templates that include film frames, ripped paper effects, curated fonts and emojis. 


Make epic videos by recording clips or adding them from your library, express yourself with animoji and memoji, apply artistic filters and lots more. 


Make videos with vintage typewriter sounds, incorporate pictures with fonts and colours and adjust the speed of the video and flow of text. 

IGTVs and Instagram Lives     

So what’s the difference between IGTV videos and Instagram Live videos? 

Well let’s start off with which one we prefer the most – IGTV. 


Because IGTV lets you include a clickable link in the description so you can send your followers to your funnel and generate more sales. 

Videos stay up for 24 hours so make sure you save clips to your phone if you ever want to use them again – and remember there is a 10 minute limit set by Instagram per video. 

Remember that you can also publish anything you film on Live straight to your IGTV which is a nice shortcut if you don’t want to skip the step of saving your Live video and then uploading it to IGTV afterwards. Major timesaver! 


Always use relevant and targeted hashtags. 

It’s worth searching to see how popular a hashtag is before using it – why? Because if there are already millions of posts associated with the hashtag in question then it won’t give you the kind of exposure you’re looking for. 

It’s better to choose highly targeted hashtags that will appeal to the audience in your specific niche – keep your hashtags simple, relatable and relevant and you can’t go wrong! 

When’s The Best Time To Post On Instagram?

Luckily Instagram provides you with tools to simplify this process. 

If you have a business account the Insights section will provide you with data on when your audience is most active. 

If you don’t have access to Instagram Insights then try thinking about your audiences daily habits – 

When are they likely to be online? 

Do they scroll during their daily commute? 

Is it while watching TV in the evenings? 

Adapt yourself to the mindset of your average audience member and start posting at different times throughout the day to see what gleams the best results.

Instagram Algorithm 2020

Can’t stop thinking about the Instagram algorithm? 

You’re not the only one. 

Sometimes the algorithm can feel like the uninvited third wheel tugging at the heels of your online business – an unpredictable digital gatekeeper that rewards your content one day and punishes it the next (it’s easy to put all the blame on Instagram). 

So how can you maintain a healthy relationship with the Instagram algorithm in 2020? 

If it all feels like a mystery then this blog is for you. 

And before you ask – I am not a self professed Instagram guru making this up as I go along. 

The following information is straight from the source: Instagram. 

And we’re going to show you how to use this information to ensure you have an enduring healthy relationship with the algorithm. 

What is the Instagram Algorithm? 

If you want Instagram success, you must first come to terms with this: the algorithm is outside your control, but you control everything else. 

The algorithm is powered by machine learning – this means it is constantly tracking your actions so it can feed you content based on what you like, watch, share, comment and engage with on a daily basis. 

Because of this no Explore page is the same for every user. And by interacting with the algorithm in an authentic manner, Instagram will serve up scroll worthy content until you can scroll no more. 

With so much content being shared every minute of every day, it’s impossible for the algorithm to show you all the posts from all the accounts you follow, however you will see content deemed relevant, newsworthy and unmissable by the algorithm. 

How The Instagram Algorithm Works? 

Now, let’s discuss how to make the algorithm favour you.    

It may seem obvious but your content has to capture the hearts and minds of your audience. It’s essential to post good quality images, relevant hashtags and suitable captions for your target audience. 

Posting poor content warrants equally poor results so be sure to use Instagram best practices to give your account the best chance of growing exponentially – see our blog on Instagram do’s & don’ts here.

Instagram decides how effective you are at this based on the initial interactions your post receives – saves, shares, comments, replies and DMs. The algorithm considers these to be high quality interactions and if you receive a lot of these in a short space of time the algorithm will boost you up the feed and show your posts to more people.  

But what about ‘shadow bans’ we hear you say? Instagram has confirmed that it does not hide content, and shadow banning is not built into the algorithm. It’s simply that there’s a lot of content out there nowadays and if you’re content isn’t getting positive interactions from the get go then you won’t be appearing in the feed. 

So now that you’re relationship status with the algorithm has gone from ‘it’s complicated’ to ‘in a healthy scrolling relationship’ – just what exactly should you be posting on a daily basis? 

Find out in our next blog: What To Post On Instagram.